88GC is an investment platform built to acquire, integrate, and scale category-defining operating companies by leveraging AI to drive efficiency, automation, and durable growth. The platform follows a disciplined search-fund model, pairing focused capital deployment with hands-on operational expertise.
88GC invests in proven, cash-flowing businesses where fragmentation, manual processes, and technology gaps create clear opportunities for AI-enabled automation and performance improvement.
The first platform under development is AI Co, an AI-powered customer acquisition engine designed to automate outbound and growth workflows for small and midsize businesses.
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88GCStrategic Presentation2026
The Shift
Humans leveraging AI
For the last decade, digital marketing has been at the forefront of revenue growth. In the next decade, fewer human interactions, more digital touchpoints. However in the short term, humans in the loop will be more important than ever.
Machines will:
Analyze and Report
Fulfill Repetitive Tasks
Automate content creation
Humans will:
Sell & Manage Relationships
Manage Content
Drive Strategy
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88GCStrategic Presentation2026
Fragmentation
Why Fragmentation is not working
AI tools alone don't drive outcomes
They increase activity but don't provide the operators, execution, or adaptability needed to turn attention into results.
Agencies alone don't create predictability
They're service heavy, execution varies, and without automation they introduce cost and delay.
Together
Humans in the loop with automation creates streamlined, predictable results.
Fragmentation drives cost up, outcomes down, and leaves companies guessing.
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88GCStrategic Presentation2026
Vision
Our Vision
An integrated marketing system powered by AI, driven by expert operators.
↓
Reduce manual labor over time
↗
Use domain expertise to grow topline
⇡
Unlock compounding synergies
⚙
Increase margins via automation
A company that can acquire customers more efficiently, automate large portions of labor, and expand margins while still delivering expert-level service.
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88GCStrategic Presentation2026
Timing
Why Now
1
AI is reshaping customer acquisition
Reducing labor whether we act or not.
2
Expert operators are the leverage point
For conversion as channels fragment.
3
Companies want predictable acquisition
Through smarter, unified touchpoints.
This Platform positions us to deliver high-quality outcomes at lower cost and higher margin.
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88GCStrategic Presentation2026
Platform
The Outcome
Our unified platform creates a single system for acquiring and expanding customers.
↘
Lower CAC across channels
$
Higher LTV
⚙
Margin expansion from automation
↹
Cross-sell & upsell
≡
Software leverage on operators
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88GCStrategic Presentation2026
Synergy
Business Model
Three revenue lines — shared clients means 10–20% lift in gross margins.
AI SaaS + Automation
Conversational intelligence models
Predictive routing of outreach
Scales with minimal human involvement
Reduces cost & increases efficiency
Marketing Retainers + Performance
Deep vertical understanding
SEO, PPC, intake optimization
High-retention, high-LTV accounts
Domain expertise in unified platform
All-in-One Solution
Single sales & account management
Drive results with changing tools
Campaign-based upsell opportunities
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88GCStrategic Presentation2026
Synergy
Integration Roadmap
1
Phase I
Launch → 12 mo.
Connect outbound data & signals
Centralized identity graph
Align leadership
Standardize reporting
Early cross-sell motions
2
Phase II
12 → 24 mo.
Automate repetitive tasks
Automate internal workflows
Identify cross-sell opportunities
AI automation for outbound
Direct mail → CRM triggers
3
Phase III
24 → 36 mo.
Full attribution across channels
Unified reporting & insights
Automated recommendations
Single brand structure
Integrated acquisition packages
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88GCStrategic Presentation2026
Synergy
Synergy Overview
↗
Margin Expansion
AI automation reduces FTE needs
Workflows replace manual tasks
Blended EBITDA margin increases
⊞
Operational Synergies
Centralized finance, HR, eng
Shared sales & onboarding
Lower SG&A as % of revenue
⟁
Technology Synergies
AI models automate workloads
Direct mail automation
AI reduces human dependency
⊕
Topline Synergies
Cross-sell existing customers
Add direct mail to digital clients
More efficient outbound
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88GCStrategic Presentation2026
Platform Assets
Why AI Co
AI Co is the AI foundation: human expertise amplified by automation.
The AI Core Technology
AI-powered outbound sales (already owned)
Conversational intelligence & routing
Tech foundation for mail + digital
Proves Human + AI Model
AI guided by human operators
Concierge-led execution
Validates automation needs expertise
Immediate Platform Synergy
AI Co leads → nurture via Agency
Agency clients → upgrade to AI outbound
Cross-sell from day one
De-Risks Integration
Already own it ($5M valuation)
Know team / product / performance
Reduces execution risk
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88GCStrategic Presentation2026
Platform Assets
Why Agency Co
Full-service digital marketing exclusively for law firms — the established revenue and service delivery foundation.
Proven Legal Niche
15+ year track record in legal vertical
65+ active clients, 5+ year relationships
Specialized legal verticals
Strong Recurring Revenue
$4.0M revenue, $1.3M EBITDA
95% recurring, evergreen contracts
$58K avg revenue per client
Complete Marketing Suite
SEO, web design, branding, content, PPC
Full-service (not single-channel)
81% Dev & SEO, 19% Paid Ads
Platform-Ready Operations
22-person team with SOPs
Founder exiting, clean handoff
Remote-capable
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88GCStrategic Presentation2026
Platform Assets
Why Direct Mail Co
AI-tracked direct mail for insurance and legal — the physical touchpoint that completes the omnichannel platform.
Proven Direct Mail Engine
$15.0M revenue, $1.47M EBITDA
300+ active clients
AI-tracked mail with integrated call tracking
Exceptional Retention
111% net revenue retention (insurance)
Campaign-driven recurring model
High switching costs — deep data integrations
Physical Channel Advantage
Direct mail cuts through digital noise
Measurable ROI via call tracking + attribution
Non-digital = defensible, less competition
Platform Multiplier
Mail triggers → digital follow-up via AI Co
Agency clients → add physical mail campaigns
Shared data layer across all touchpoints
Strategic Role
Direct Mail Co adds the physical acquisition channel — when paired with Agency Co's digital and AI Co' AI outbound, it completes a true omnichannel engine.
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88GCStrategic Presentation2026
Platform
How The Platform Fits Together
Agency Co: Service Foundation
$3.8M rev, $0.8M EBITDA | 65+ clients
SEO, web, branding, content, PPC
15+ years, 95% recurring revenue
AI Co: AI Engine
$5M valuation (owned) | AI outbound
Conversational intelligence + AI model
Immediate cross-sell from day one
Direct Mail Co: Physical Touchpoint
$15.0M rev, $1.47M EBITDA | 300+ clients
AI-tracked direct mail + call tracking
111% net retention (insurance)
The Complete Platform
Agency Co (strategy & SEO) → AI Co (AI outbound) → Direct Mail Co (direct mail) = unified lead gen + nurture for insurance & legal.
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88GCStrategic Presentation2026
Leadership
Management Team
Experienced operators driving platform execution and growth.
Jon Brodsky
Chief Executive Officer
Serial CEO with track record scaling digital platforms. Former CEO of YouNow (70M+ users), CEO USA at Finder.com, SVP Digital at Chicken Soup for the Soul (1B+ monthly views). Led M&A and international ops at 1-800-Flowers ($300M+ added revenue). UPenn alum.
Former Director of Internal Operations. Deep expertise in agency operations, team management, and process optimization for legal marketing. Kent State University. Hands-on knowledge of the platform's service foundation.
CEO of Direct Mail Co. Deep expertise in direct mail marketing, call tracking, and data-driven customer acquisition for insurance and legal verticals. Indiana University Bloomington. .
